Marketing Manager

Employee will work closely with the members of the marketing team to develop and execute strategic marketing projects, its products and its wholesaler team. The work will involve all aspects of promoting our alternative investment products to independent broker dealers and their retail investor clients.  The marketing manager will work closely with sales, product, legal, and compliance staff.  

 

The successful candidate is expected to:

• Contribute to the development of the marketing strategy and execute on the tactics designed to promote Franklin Square products.  Activities include product launch support, ongoing product promotions, development of sales ideas and educational materials primarily for financial advisors and their investors;

• Research, writing and editing of a variety of marketing materials including but not limited to: 

o Investor communications (brochures, flyers, postcards, etc.)

o Web site content

o Presentations for due diligence and product promotion purposes

o Fact Sheets

o Print campaigns

o E-mail newsletters and campaigns

• Work with our staff to support sales activities by designing and executing campaigns and events tailored to the specific requirements;

• Work across marketing, sales and product teams to establish and manage marketing processes and implementing within the organization;

• Work with vendors including graphic designers, copywriters, web designers/developers, printers, marketing communications specialists, etc;

• Work very closely with our product communication team in leveraging content developed for wholesaler education and producing public materials;

• Perform other related duties as assigned.